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Community Management With AI

5 min read
DevrelTech Writer

Devrel

AI can triage and moderate. It can't make someone feel seen. You can.


Community Management With AI

TL;DR

  • AI can triage questions, flag toxicity, and suggest responses. It can't build belonging or read emotional nuance.
  • Use AI for scale: routing, spam, obvious answers. Reserve humans for empathy, escalation, and relationship.
  • The goal is a healthier community, not a more automated one. Optimize for trust, not efficiency.

Communities scale. Moderation doesn't. Or didn't — until AI. Now you can automate triage, detect spam, and even draft replies. But communities thrive on feeling heard. A bot can't do that. Your job: use AI where it helps, stay human where it matters.

What AI Can Handle

Triage and routing:

  • "Is this a bug, a feature request, or a how-to question?" AI can classify. Route to the right channel or person.
  • Saves time. Reduces "where do I post this?" friction.

Spam and toxicity detection:

  • Obvious spam, hate speech, clear violations — AI can flag. Human reviews for edge cases.
  • Don't fully automate bans. False positives burn trust.

First-response drafts:

  • "Thanks for your question. Here's a link to the docs that might help." AI can draft. You or a human approves.
  • For complex or emotional threads, skip the draft. Respond personally.

FAQ and common answers:

  • "How do I reset my password?" AI can pull from docs and suggest a reply. Fine for repetitive stuff.
  • When someone is frustrated or confused, a canned response feels like a brush-off. Personalize.

What AI Can't Do

Empathy:

  • "I've been stuck on this for 3 days." AI might suggest a link. A human might say "that's frustrating — let's figure it out." Big difference.
  • Community = belonging. Belonging needs humans.

Context and history:

  • "This user has had 5 failed attempts. They're probably frustrated." AI might not connect the dots. You can.
  • Use context. Don't treat every message as isolated.

Judgment on edge cases:

  • Is this criticism constructive or toxic? Is this person confused or trolling? AI will get some wrong.
  • When in doubt, human review. When it's sensitive, human only.

Building relationships:

  • The best community members are the ones who feel known. "Hey, saw you shipped that project — congrats!" AI can't do that authentically.
  • You can. Do it.

The Hybrid Model

  • Tier 1: AI triages, suggests, or auto-responds for obvious cases. Human reviews a sample.
  • Tier 2: Human responds, possibly using AI-drafted text as a starting point. Edits for tone and accuracy.
  • Tier 3: Human only. Escalations, emotional support, ambiguous situations, VIPs.

Metrics That Matter

  • Response time (AI can help)
  • Resolution rate (AI + human)
  • Community sentiment and retention (human-led culture)
  • "Would you recommend this community?" — AI can't fix a toxic or indifferent culture. You can.

Manual process. Repetitive tasks. Limited scale.

Click "With AI" to see the difference →

Quick Check

What remains human when AI automates more of this role?

Do This Next

  1. Map your community touchpoints — Which can be AI-assisted? Which must be human? Document it.
  2. Run a week of AI-assisted triage — Use it for routing and drafting. Measure: Did resolution improve? Did anyone complain about feeling unheard?
  3. Schedule "human time" — Block time to personally respond to a batch of threads. No AI. Compare the feedback.